Custom sites for people who take bookings — chefs, artists, stylists, trainers, and anyone else running something they care about. Your clients book out front. You run everything from a dashboard built for your business: bookings, calendar, replies, photos, copy. No code, no calling me.

A website that can’t take a booking
is just a very expensive business card.
— Yours should be earning its keep.
"The front door and everything behind it. This card reveals a site that works while you’re asleep."
Custom Site · Booking System · Admin Dashboard"Before they read a single word, they’ve already decided how you feel. This card reveals the look."
Logo · Palette · Type System"You already know how to talk about your work. This card reveals the words — yours, not a template’s."
Web Copy · Messaging · Voice Pass"Your angle exists. Your message is waiting to be sharpened — this card reveals the direction."
Positioning · Launch · Campaignstap a card to flip it ✦
Need launch content too? I shoot short-form video for the sites I build.
Full builds start at $3,500 — site, booking system, and admin dashboard.
Revamps and smaller scopes from $1,500. Care plan from $95/month.
Every project gets a fixed quote before anything starts — you’ll never get a surprise invoice.
Four steps, no mystery, no surprise invoices.
A call where you walk me through your business and what you’re picturing. I’ll ask a lot of questions — I want to actually understand the vision before I design anything, and I’ll be straight with you about whether I’m the right person to build it.
The collaborative part. I take your vision and put it on screen with your real content in it, and you tell me what’s landing and what isn’t. Three rounds of revisions are built in — send each round as one batch, everything together, and it moves fast.
Custom code, front to back. The site your clients see is designed from scratch for you. The booking and admin system underneath runs on an engine I’ve built and refined across projects — so it’s proven, not a science experiment — and I tune it to how your business actually works.
You get a login, a walkthrough, and a dashboard where you can see bookings, reply, set your calendar, and swap photos or copy without touching code. Your domain stays registered in your name, on your card — your website should never need anyone’s permission to stay yours. 60 days of free bug fixes, then I either keep it running on a care plan or hand you the keys. Both are real answers.
However hands-on you want to be is fine. Some people want to see every draft; some want to send me a Pinterest board and get a link back. Both work.
Real sites, live and working — plus some brand thinking from my strategy years.
A custom site with a booking inquiry system and an admin dashboard she runs herself — blog, testimonials, gallery, service details. No code, no calling me.
Launching September →Travel agency & journal site — destination guides, hotel picks, immersive storytelling, and a booking flow. Built from scratch.
Visit site →A fully playable retro rhythm game in vanilla JS — 5 songs, difficulties, floppy-disk animations, live leaderboard. Built for fun, and the clearest proof I actually write the code.
Visit site →Fully-built websites, each shaped around a studio's feel. Real booking flows and an admin portal you actually run.
Visit site →Strategy work from before I started building. Still how I think about a brand before I design for it.
How Duolingo became a cultural phenomenon through chaotic, platform-native social strategy — plus my original campaign concept.
View case study →Strategic repositioning through IRL experiences — from "hookup app" to where real connections start.
View case study →How Duolingo became a cultural phenomenon through chaotic, platform-native social strategy — plus my original campaign concept.
View case study →Strategic repositioning through IRL experiences — from "hookup app" to where real connections start.
View case study →
Former finance girlie turned creative strategist. The spreadsheet brain stayed, the corporate soul did not.
Now I build strategy for brands that need direction and show up on camera for brands that want something real. I run a travel business on the side, which mostly means I'm always working on something I actually care about.
These days I build custom — real code, real booking systems, no template subscriptions. Turns out the spreadsheet brain is extremely useful for backends.
If you're building something you genuinely care about — you're in the right place.
— Avanti
Tell me what you're working on. I'll tell you straight whether I'm the right fit — and what it would cost.